Top 5 Beauty Retail Apps on Android in Italy: Q4 2022 Performance

In Q4 2022, the performance of the top beauty retail apps on the Android platform in Italy showed varied trends in terms of weekly downloads and active users. The data provided by Sensor Tower gives valuable insights into the market dynamics for these apps.

Douglas – Parfüm & Kosmetik experienced a steady increase in weekly downloads, peaking at around 9.2K in the week of December 5. Weekly active users also showed a consistent upward trend, reaching approximately 34.5K in the same week.

Notino: perfumes and cosmetics saw significant fluctuations in weekly downloads, with a notable peak of 16.7K in the week of October 10. Active users followed a similar pattern, spiking to about 24.1K in the week of December 5 before declining towards the end of the quarter.

versione obsoleta - Sephora maintained a relatively stable trend in weekly downloads, with a peak of 5.3K in the week of December 5. Active users showed a gradual increase, reaching around 19.8K in the same week.

LOOKFANTASTIC -Beauty Shopping had modest weekly download numbers, peaking at approximately 1.4K in the week of November 21. The number of active users remained steady, with a peak of around 16.3K in the same week.

Marionnaud saw the highest weekly downloads in the week of December 12, with about 1.2K downloads. Unfortunately, data on active users for this app was not available.

These insights from Sensor Tower highlight the varying engagement levels and user acquisition trends for the top beauty retail apps in Italy on the Android platform during the fourth quarter of 2022. For more detailed insights, visit Sensor Tower.